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Quickb is the practice of using social media to market an ecommerce store. Social media to build brand awareness, attract online followers, and generate online sales.

Understanding customer content needs: You have to know what your prospects and customers need before you can start posting content that meets those needs. Get insight by asking customers what they want to learn about and monitor your target audience’s interactions on social media sites.

Optimize social media posts: Using high-conversion keywords in your posts can increase their visibility in search and thereby enable you to reach an even larger audience than your direct followers. Perform keyword research to discover the terms consumers are searching to find content related to your industry, business, and products/services, and then strategically incorporate them into your posts. Also, whenever possible, add a visual element to your posts to help grab the eye of your busy, scanning readers.


Share the right content: Sales pitches are a sure-fire way to turn away customers. Instead, provide useful, share-worthy content that adds value to your prospects and customers. Keep the experience social, interactive, and contextual, using your posts to tell customer stories, share news, and provide helpful tips. Balance promotional posts with ones that educate, inform, entertain, and put customer needs above your own.

Use your reviews: Let your satisfied customers do your social media marketing for you by sharing their reviews of your products. Reviews are powerful tools because prospects are more likely to be open to a product assessment when it comes from an objective third-party—such as a loyal customer. In fact, 88 percent of consumers say they trust online reviews as much as personal recommendations.